Begin taking control of your personal health goals.

Hello and thank you for visiting my page! My name is James and I have a huge passion for sport, health & fitness, coaching, and overall wellbeing. Having had the opportunity to play and compete in a high level of football (soccer) my whole life,  I understand the importance of maintaining good health and fitness.

My goals now involve helping other people from all backgrounds achieve their own personal health goals whether that be weight loss, weight gain, or an improvement in overall health. If you are looking for a health coach who can provide you with one on one coaching involving health, fitness, and body goals then contact me now!

My certification in Strength & Conditioning with the NSCA allows me to work with professional, amateur, and collegiate athletes. I also hold a master's degree in sports science.



Just like a car needs fuel to run, our body needs food to function. By providing our cells with proper nutrition, we are giving them the best chance at maximal performance. Our meals should include all the macronutrients; fats, proteins, and carbohydrates.



Whenever we breath, sweat, or digest food, we are using water, therefore it is vital that we replace this loss of fluid. Water helps regulate our body temperature and maintain bodily functions. Current recommendations for water intake per day include 2.7 liters for women and 3.7 liters for men.



I often get asked what is the best form of exercise. Personally, I enjoy strength training which involves lifting heavy weights for few reps. However I understand that this might not help other people reach their goals.

My Top 3 Products

formula 1

Packed with vitamins and minerals, this healthy nutritional shake provides your body with the nutrition it needs to function. Perfect for breakfast in the morning when in a rush! For weight loss, replace two meals per day with the Formula 1 shake. 10 flavors to choose from.

herbal tea

Kickstart your metabolism with a low-calorie caffienated tea to help provide you with a boost. Perfect for the morning with your shake! 7 flavors to choose from.

rebuild strength

When we exercise we put our body under a lot of stress. Therefore it is vital that our body recovers and repairs. Packed with carbohydrates and protein, Rebuild Strength helps rebuild fatigued muscles. Comes in chocoate flavor.